BRAND SIZZLE REEL

Art Direction/Storyboards: Devin Sharp | Animations & Video Editor: Ian McMillan

Project Overview
These storyboards showcase the concept I developed for a brand sizzle reel for Backcountry. This was the final project I worked on during my time there. It became one of those rare “I loved making this” projects. Even though I wasn't there to see it through, the concept stuck around long enough that, Backcountry’s video editor (Ian) picked it up again as a personal spec piece.

My Role
I shaped the narrative arc, visual beats, and worked with the Creative Director to decide what projects, images and brand pieces deserved to be a part of the sizzle, building a series of storyboards that captured Backcountry’s mix of grit, joy, and outdoor obsession.

One Last Thing
Even though it never launched, this project represents the kind of storytelling I love. It’s concept-driven, visually expressive, and built to show the progression of the brand. It also highlights my ability to build a strong creative foundation that other collaborators can run with, even long after the brief expires.

FINAL PROJECT COMING JANUARY 2026